Social Media

Benefits of Social Media Marketing

Social media provides a way for businesses to increase their “word of mouth” advertising. Word of mouth has always been a powerful method of promoting products and services. Think about it – when you need a new mechanic for your car, do you trust the advertisements in the newspaper or your friend who tells you how great their mechanic is?

Social networking makes it possible to establish relationships and build trust online, which allows businesses to indirectly market their products and . . .

Microsoft and Facebook Collaborate on Docs.com

Social media sites have become a popular business tool, and many businesses use sites such as Facebook to increase their business. Facebook announced on April 21, 2010 their collaboration with Microsoft to launch Docs.com. Users will be able to create Word documents, Excel spreadsheets, or Powerpoint presentations right on Facebook or even upload their own documents from their computers to Facebook. Users can then share and collaborate online rather than composing, editing, saving, attaching to an email, and the . . .